The Bushnell R7 3-15x50 ED FFP MRAD Holdover Illuminated Riflescope (Manufacturer Part Number: R7-31550M1, also catalogued as BUR731550M1) is a precision-engineered optical instrument built for hunting and long-range shooting. Equipped with premium Extra-Low Dispersion (ED) Prime Glass, this riflescope provides high-resolution imaging, excellent contrast, and precise color fidelity, allowing shooters to resolve fine target details during critical low-light dawn and dusk hours.

Key Features:

• ED Prime Glass: Minimizes chromatic aberration to deliver sharp visual clarity across the entire 3x to 15x magnification range.
• EXO Barrier Protection: Bushnell’s proprietary molecular coating bonds to the outer lens surfaces, actively repelling rain, snow, oil, dust, and fingerprints.
• First Focal Plane (FFP) Hybrid Reticle: The glass-etched Dot-Hash Hybrid MRAD Holdover Reticle scales proportionally with zoom changes, keeping holdover calculations accurate at any magnification.
• Adjustable Reticle Illumination: Features 11 distinct brightness settings and an integrated 6-hour auto-off timer to conserve battery life.
• Locking Elevation Turret: Features an exposed pop-up locking elevation turret with an integrated Zero Stop for dialing reliability, alongside a capped windage turret.
• 3-Position Throw Lever: Allows for fast, tactile magnification adjustments in rapidly changing field scenarios.
• IPX7 Waterproof Construction: Fully sealed optics ensure reliable ingress protection against water and moisture in harsh wet-weather environments.

Technical Specifications:

• Magnification Range: 3–15x
• Objective Lens Diameter: 50 mm
• Main Tube Diameter: 30 mm
• Eye Relief: 94 mm to 95 mm
• Physical Length: 13.1 inches (approximately 332.7 mm)
• Weight: 25 ounces (approximately 710 grams)
• Field of View: 40 feet @ 100 yards (12.2 meters @ 100 meters) at 3x; 12 feet @ 100 yards (11 meters @ 100 meters) at 15x
• Adjustment Graduations: 0.1 MRAD click value; 10 MRAD per turret revolution
• Total Adjustment Range: 23 MRAD for both elevation and windage
• Parallax Adjustment: Side parallax focus from 15 yards to infinity

Who It Is For:

The Bushnell R7 3-15x50 FFP is designed for Australian hunters, target shooters, and outdoor enthusiasts who operate across diverse and unpredictable terrains, from open country plains to dense timber valleys. Its versatile magnification and FFP MRAD reticle make it highly effective for both fast holdovers and precise dial-in shots at extended distances. Because this optical device is powered by a standard coin-cell battery for its reticle illumination and does not use mains electricity, it requires no 240V electrical compatibility or SAA/RCM certifications, making it fully compliant and ready for immediate deployment in the Australian and New Zealand sporting markets.