The Norma .243 Win 100gr Soft Point (MPN: 20160032) is centerfire rifle ammunition engineered for medium-game hunting and medium pest management. Loaded with a 100-grain (6.5 g) flat-base semi-jacketed soft point bullet, this factory load produces a muzzle velocity of 910 m/s (2,986 fps) and 2,693 Joules of muzzle energy from standard test barrels. The exposed lead tip and thin jacket design initiate rapid, uniform mushrooming upon impact, providing reliable terminal energy transfer inside 300 metres. Each pack contains 20 rounds loaded in premium, reloadable Boxer-primed Norma brass cases.

Key Features

• Terminal Performance: Features an exposed lead core soft point that delivers swift, controlled expansion and deep penetration in medium-sized game vitals.
• Aerodynamic Stability: Built with a classic flat-base profile and a G1 ballistic coefficient of 0.257, maintaining flight consistency and stable grouping at medium distances.
• Premium Reloadable Brass: Loaded into high-grade drawn Norma brass cases designed for repeated handloading and consistent extraction.
• Velocity Retention: Pushes 910 m/s at the muzzle, retaining 790 m/s at 100 metres and 680 m/s at 200 metres.

Specifications

• Calibre: .243 Winchester
• Manufacturer Part Number (MPN): 20160032
• Bullet Weight: 100 grains (6.5 grams)
• Bullet Type: Semi-Jacketed / Pointed Soft Point (SP / PSP)
• Ballistic Coefficient: 0.257 (G1)
• Muzzle Velocity ($V_0$): 910 m/s (2,986 fps)
• Muzzle Energy ($E_0$): 2,693 J (1,980 ft-lbs)
• 100 m Velocity / Energy: 790 m/s / 2,028 J
• 200 m Velocity / Energy: 680 m/s / 1,502 J
• 300 m Velocity / Energy: 579 m/s / 1,088 J
• Primer Type: Boxer
• Case Material: Reloadable brass
• Quantity: 20 rounds per box

Who is the Norma .243 Win 100gr SP for?

• Medium-Game Deer Hunters — Need reliable expansion and terminal shock for species like fallow, chital, and red spikers within 300 metres, which this centerfire rifle ammunition provides via a 100-grain soft-point projectile launching at 910 m/s.
• Pest Controllers — Manage feral goats, wild dogs, and pigs using a .243 Winchester rifle, relying on 20-round boxes of ammunition with a 0.257 G1 ballistic coefficient to deliver 1,502 Joules of energy at 200 metres.

Less suitable for: Target engagements beyond 300 metres where velocity drops to 579 m/s and energy drops to 1,088 J (suited to high-BC boat-tail match or long-range hunting cartridges), small varmint shooting such as rabbits and foxes where lighter 55 to 75 grain loads prevent pelt damage, or large game like elk and sambar deer requiring heavy-calibre bonded bullets of .30 calibre or larger.